Amazon India had a Great Indian Sale from August 9 to August 12, 2017, which satisfied many customers and had set new benchmarks in brand performance and sales. Since the day 1 of the sale, Amazon saw something great coming up. Customers were delighted with the offers provided by the e-commerce website, and the company was happy with the response they got from the sales. Here is a quick glance at various categories at the Great Indian Sale by Amazon India.
“We are humbled by the response from customers to our latest Great Indian Sale, making it our biggest shopping event of 2017. Customers especially enjoyed big deals from big brands across Smartphones, TVs & Appliances and Fashion, with old-product exchange and No-Cost EMI being particular hits.” said Manish Tiwary, Vice President - Category Management, Amazon India.
“With Prime continuing to be our top selling product and Amazon Pay seeing 20X growth in top ups, customers continue to vote for the trust and convenience of shopping on Amazon.in” he added.
1.) Overall scale, Reach and customer response:
- Day 1 of Great Indian sale is the biggest day for Amazon.in in 2017, at the back of rapid momentum of 88% growth for Q2
- The Amazon Shopping app continues to maintain its leadership position as the most downloaded shopping app in the country
- Amazon.in sees 2X growth in customers from Tier 2, 3 and below geographies. Sees new customers from areas like Tinsukia, Banka, Purnia and Karbi Anglong
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2.) Smartphones
- Apple saw 40X growth; Samsung (13X), Honor (10X), Moto & Lenovo (9X), BlackBerry (10X) and OnePlus (6X) Redmi 4A sold out under a minute
- During the sale, customers were thrilled to welcome exclusive new launches from:
- Blackberry - Blackberry KeyONE
- OnePlus - OnePlus 5 Gold
- Apple - iPhone 6 32GB
- LG - LG Q6
3.) TVs & Large Appliances
- Key exclusive brands Sanyo and BPL grew by over 25X
- TCL, an Amazon Exclusive – introduced 3 new models under their UHD (4K) Android TV range with a Buy One TV Get One TV offers for Prime members. The top model of the range (65” 4K TV worth INR 1.1 Lakh) sold out by Day 2
- Airconditioners grew by 4X, Refrigerators grew by 7X and Washing machines grew by 8X; Bosch, Haier, BPL & LG were category best sellers.
4.) Fashion & Accessories
- Majority of top fashion brands witnessed upwards of 5X growth
- Brands like Marks & Spencer, Levis, Titan, Gap, Redtape grew upwards of 5X
- Men’s Shoes and Men’s Apparel grew 4X, Kids Apparel (3X), Luggage(3X), Handbags(3X), Kids Shoes (3X) and Women’s Shoes(3X)
- Sports goods grew 5X followed by Shirts (4X), Pants (3X), Shoes (3X)
5.) Music & Storage Devices
- 1 guitar was sold every minute and a musical keyboard was sold every 5 minutes
- 6X growth in the sale of Storage Devices with Samsung, WD and Seagate featuring among the top sellers; Samsung EVO Plus Memory card and Seagate Hard Drives were key bestsellers
6.) Baby products
- Several baby products saw growth of over 3X
- Strollers & Prams witnessed heightened customer interest and grew by 6X
- Nursery décor and car seats grew by over 3X
7.) Home & Kitchen
- Small Appliances saw an overall 4X growth key brands Bajaj, Philips, Kent, Usha and Eureka Forbes leading the category
- 20X growth of exclusive selection sales of Bajaj, Morphy Richards, Pigeon Livpure and Butterfly
- Induction cooktops, Irons, Water Heaters, Vacuum Cleaners, Sewing Machines and Water Purifiers were the highest growth driving categories with over 5X growth
- Kitchen and dining products grew 4X led by key brands Cello, Prestige, Ganesh and Milton.
The e-commerce website's growth is not only limited to the products. Amazon pay, a wallet introduced by Amazon, saw 20X increase in the top ups made. Amazon offered no-cost EMI which led to a 5X growth on EMI option. Exchange by Amazon also got an increase of nearly 15X.