Audio Technica has unveiled four new products today in India

Audio Technica, a Japanese company and a renowned brand in terms of audio technology, has introduced four new devices in India. In an event held in New Delhi on Monday, Audio Technica announced the appointment of KEI Hi-Fi as the distributor for Consumer Segment Products in India alongside the announcement of the four new products. The four new products include  ATH-ADX5000, ATH-AR3BT, ATH-MSR7SE and the ANC line-up. Audio Technica products have been on the Indian online market for a while now but through these new products, the company wants to expand its business even towards the offline market.

“India has been a challenging market for our brand in the consumer segment, with itʼs vast geography and varied market requirements. This appointment will aid Audio-Technica in increasing the distribution spread quickly and offer partners and end users the same rich brand experience that Audio-Technica is known for worldwide and enable us to achieve market shares similar to our other export countries,” said Manabu Aoki, Audio-Technica Corporation Japanʼs General Manager for the International Division.

Robin Ghose, Business Development Manager for Audio-Technica in India added: “KEI, with its significant assets in terms of people, systems, as well as pan-India presence, will help us address the Indian customerʼs sales and service needs effectively, using our high quality and technically innovative products.”

Sanjay Chawla, founder, KEI Hi-Fi said "We are very excited about our association with Audio Technica. This association has helped us enter the headphone category with a position of strength. The wide range of offering with expertise, both in technology and the sound quality, from Audio-Technica furthers our core intent to bring products to market that offer greater value to our customers"

In the ANC line-up, the  ATH-ANC40BT is an in-ear model with Bluetooth wireless and noise-cancelling support. The ATH-ANC40BT employs aptX sound-improvement technology, specifically created to made to deliver the best possible audio performance over Bluetooth providing high-quality wireless audio experience. Moreover, these earphones can be connected to two different devices simultaneously.

The ATH-ADX5000, ATH-AR3BT and ATH-MSR7SE are high-quality headphones offered by the company where the ATH-AR3BT are Bluetooth wireless enabled.