Itel has launched two new budget smartphones in India, the Itel A44 and the S42. The highlights of the smartphone include the 18:9 displays up front. The A44 will compete against the likes of 10.or D and Xiaomi Redmi 5A. The S42, on the other hand, will have competition with the 10.or E and the Xiaomi Redmi 5.
Commenting on the launch, Mr Marco Ma, MD, TRANSSION India said, “For us, India is one of the top priority markets and we are glad with the response that we’ve received in India so far. Further building upon brand’s global success story, itel in a very short span of time has become one of the leading brands in India. itel has emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per industry report. The reason behind itel’s continued success in the Indian market is its dynamic expansion strategy that focusses on meeting existing market requirements through its value plus proposition.”
He further added, “We are excited to announce the extremely aggressive and feature-packed smartphone portfolio for the Indian consumers. In today’s day and age, consumers are focused on maximising their smartphone experience and are looking for high-performance smartphones. The latest smartphone portfolio from itel is based on the promise of “Fuller Experience” to deliver an unparalleled ownership value to the consumers and we’re sure that it will exceed the expectations in the relevant segment.”
As far as the specifications are concerned, the Itel A44 is powered by the MediaTek 6737M processor. The smartphone features a 5.45-inch display with a resolution of 480x960 pixels and an 18:9 aspect ratio. The device packs in 1GB of RAM and 8GB of onboard storage which is further expandable up to 32GB using microSD card. The Itel A44 runs on Android 7.0 Nougat and is backed by a 2,400mAh battery. The smartphone also includes a fingerprint scanner at the back.
In the camera department, the Itel A44 comes with a 5-megapixel camera at the front as well as the back. Both the cameras come with a LED flash.
In terms of specifications, the Itel S42 features a 5.65-inch IPS LCD display with a resolution of 720x1440 pixels and an 18:9 aspect ratio. The smartphone is powered by the Qualcomm Snapdragon 425 SoC clocked at 1.4GHz. The device packs in 3GB of RAM and 16GB of onboard storage which is further expandable up to 128GB using a microSD card. The smartphone is backed by a 3,000mAh battery and runs on Android 8.0 Oreo out of the box.
On the optics front, the S42 sports a 13-megapixel camera sensor at the front as well as the back with dual LED flash.
Itel has launched the A44 with a price tag of Rs. 5,799 while the S42 will retail for Rs. 8,499. The Itel A44 will be available in Champagne, Rose Gold and Red colour variants. The S42, on the other hand, comes in Black and Champagne colour options. The smartphones will be available starting March 20.
This post was last modified on %s = human-readable time difference 5:00 pm
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