Measuring Online Public Relations (PR) Effectiveness; why is it important

Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia and is a key theme within all the Strategic Public Relations program curriculum. While the guidelines outlined by recognized authorities provide a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

So the one thing that is the most important for bands these days is public relations. And without good public relations, no company can have the vision to succeed and do big. Even if the company sets up goals and handles PR properly it might never know, to what measure is its PR's effectiveness. With this post and the infographic below we hope to provide you with a basic understanding of how and what to measure the effectiveness of online public relations.

We hope that the infographic above was helpful, and after reading it you will be able to understand the importance of measuring the effectiveness of the public relations. We also hope that you implement what you have learnt in your daily life also.