As a head of a company, you have some hard decisions to make. You have to be sure your business runs smoothly and can overcome any challenges it will face. Your technology and software programs should help support daily business butsometimes it can be hard to choose between what’s available and how much of a budget you have. The basic programs here are not only inexpensive, but offer excellent benefits. Read more to learn about three of the best software programs all business owners should have.
Skype
Google Analytics
The free program allows business owners to discover how visitors locate their website through keyword combinations. It will also identify the links and pages that generate the most clicks, which is useful to know if the SEO marketing campaign is effectively directing online traffic to the right pages. Finally, it will provide valuable visitor demographics, such as geographic location, and how the visitor was referred to the website. Get your company’s online marketing up and running without hiring out for an expensive third party with this cost-effective solution.
CRM Software
According to Forbes Magazine, the secret to choosing the best CRM system is to select one the entire organization is comfortable with using. For example, a construction company might choose something like Acculynx Construction Management Software which is specific to the industry and can provide personalized CRM for contractors. It is also important to designate CRM responsibilities. That is, office staff should focus on data entry and sales should focus on increasing revenue.
All businesses should take advantage of software programs worth their investment. Google Analytics will enable you to upgrade and fine tune your website to perfection, and skype is the ideal communication software for freelancers or small business owners. Use these ideas and others to get your company off the ground, and up to par with the competition.
"Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan."
This post was last modified on September 30, 2015 6:53 am
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