Sony Bravia A1 series with 4K HDR X1 processor launched in India

Sony India has today announced a premium flagship lineup of OLED TVs aimed at redefining the future of home entertainment. With cutting-edge TV technology, the new A1 series delivers optimal brightness levels and stunning visual experience. The OLED TV pairs the brilliance of 4K clarity with brightness, colour and detail of High Dynamic Range (HDR) and is coupled with unique image processor and display device technologies. A1 series boasts of a unique sound technology with Acoustic Woofers, thereby being the world’s first large screen TV producing powerful sound from the screen itself. The indigenous innovation consists of subwoofers and actuators creating an immersive sound experience.

OLED technology for incredible contrast and lifelike colours

With over 8 million self-illuminating, individually controlled OLED pixels, the A1 series brings a significantly enriched visual experience with unprecedented black, authentic colour, blur-less image and a wide viewing angle. Sony’s unique OLED technology enables one to explore the world that’s totally authentic and closer to reality.

Acoustic Surface revolutionising sound technology

Sony BRAVIA OLED’s innovations do not end with incredible picture performance. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface Technology which can emanate sound directly from the screen itself. An integrated subwoofer behind the TV provides deep, powerful bass for all movie experiences. The two innovative actuators behind the TV vibrate the screen to create a sound that's truly engaging. This allows a perfect unification of picture and sound unattainable by conventional TVs. It produces a wide sound and image synchronisation even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1 series offers unmatched visual and aural experience regardless of viewing position.

One Slate Design

The One Slate concept is an approach that condenses the TV into a single slate, giving a natural elegance for users to experience as a work of art in and of itself. It aims to eliminate every extraneous element from the TV design, allowing users to immerse themselves more fully in the viewing experience. One Slate mould has the OLED display technology incorporating all the different functions within the screen itself thereby eliminating the need for distinct elements like speakers, a bezel, or a stand. For the audio, the sound is incorporated into the screen using new sound technology that generates sound through vibrations in the display itself, consolidating the visual experience and the aural experience into a single slate. The TV has a sleek, natural presence in wall-mounted configurations too, and the overall structure is kept minimal with a primary display slate and a support slate on the back.

4K HDR Picture

Sony’s 4K HDR provides sharpened and refined image quality with the latest detail enhancement and noise reduction technology for amazingly realistic pictures. Now more than ever before, accurate image processing is playing a crucial role in delivering dazzling picture quality.

X1 Extreme Processor

The newly developed 4K HDR Processor X1 Extreme has 40% more real-time image processing than the renowned 4K Processor X1. The A1 series offers a totally new visual experience with a combination of superior picture quality of OLED with X1 Extreme, the world’s first1 sound system in large screen TV, and its unique cutting edge form factor. The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture. Sony’s 4K HDR Processor X1™ Extreme has been widely acclaimed for its ability to produce a lifelike picture with superb texture, depth, colour, and contrast, bringing a significant leap forward in the space of HDR. With this new TV series, Sony introduces 4K HDR Processor X1 Extreme’s power to a broader audience.

Sony Bravia A1 Series: Features

• Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
• Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• The new A1 series runs on the latest Android TV™ version 7.0 (Nougat) with Sony’s exclusive user interface. Sony’s Android TV™ lets one explore the world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control the TV. With Chromecast built-in, one can easily send content from smartphone or tablet to the TV. Access to Google Play™, enables manoeuvring favourable activities of a smartphone or tablet, from the TV easier.
• Voice search is a unique feature targeting the diversity of languages customers have today. The option enables one to interact with the TV in 42 languages and explore multiple choices the TV has to offer. For the Indian market-the TV recognizes English with Indian accent making it easier for customers to find answers in Hindi.
• Sony’s exclusive Content Bar provides the next generation entertainment experience, where DTH channels and Internet content are perfectly integrated into a simple user interface. One quick button helps discover everything instantly. Customers can easily browse through other channel’s contents in the content bar menu without disturbing the ongoing channel. The menu can be customized by customers by marking channels in their respective genre for easy browsing.
• With expandable memory one can connect an external USB drive “USB thumb drive / USB HDD” to your Android TV to add more space for apps and content.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. Supports Dolby Vision™ HDR format.

Offers, Prices and Availablity

The new A1 series comes in two variants - 164 cm (65) KD-65A1 and 139 cm (55) KD-55A1 and will come with a price tag of Rs. 4,64,900 and Rs. 3,64,900 respectively. The televisions will be available for purchase from August 4. However, on pre-booking any of the two televisions from 1st to 15 August 2017 from select dealers, the customer will be entitled to get a PlayStation 4.