How to Edit Videos for Social Media Platforms

Every day we scroll through social media sites to watch exciting videos. Often, we go gaga over an appealing video on a social media site. Video creators use a variety of tricks and effects to catch the viewer’s attention. From stroboscopic effects to 3D animations, video creators use various effects to make their videos appealing. One may think adding advanced editing effects to social media videos is tricky. However, with the right editing tools, one can edit social media videos in quick succession. Read on to know how to edit videos for social media sites like a pro in 2022.

Think before you shoot social media videos

Social media is a place for marketers to promote their products or services. Be it fresh video content or a repurposed one; the ultimate aim is to promote the products/services. You never know the organic traffic you can find on your social media videos. Social media videos should be appealing and relatable to social media users. The same goes for social media influencers trying to build a vast digital community.

Video creators need to be proactive to create appealing content for social media sites. The work begins even before you start using a video editor to make videos. Before you start shooting/editing videos, you need to think about the video content. What are you going to include in your video content to catch the attention of social media viewers? Proactive thinking can help video creators get the most out of social media videos. Anything done with proper planning offers a better result. Get into the right mind frame before creating social media videos. If you are working with an in-house video creator, ask him to create a video script before shooting/editing.

Focus on editing intentions for social media videos

To boost brand affinity, you need to focus on the target audience’s interests. The same goes for social media influencers looking to attract an audience on numerous platforms. Video creators need to have marketing goals and edit videos accordingly to achieve better results. Some editing intentions needed to create engaging social media videos are as follows:

Focus on enhancing brand awareness

How will you make your brand/product recognizable to the audience? To enhance brand awareness, you need to create high-quality social media videos that can catch the viewer’s attention. People should be able to recognize your brand whenever they see the brand logo or punchline anywhere. While editing social media videos, brands have to include their brand logo and other entities to boost awareness. Similarly, social media influencers can add personal elements to their videos so the audience can easily recognize them.

Focus on engagement level while editing social media videos

Video creators need to focus on elements that can drive engagement. First, you need to know the things preferred in a video by your target audience. One can then incorporate the video elements liked by the audience during the video editing process. For example, if your target audience prefers funny videos, then incorporate some funny moments in your videos. Similarly, if the target audience prefers short videos, you need to give them that. Next, you need to write down all the video elements that can drive engagement on social media platforms. Finally, you must include those elements while editing videos for social media platforms.

Focus on generating ROI via social media videos

Many social media influencers earn by offering subscriptions for premium content that isn’t accessible by everyone. Similarly, brands and marketers want their product-related videos to boost sales and ROI (Return on Investment). Finally, one may think about how editing is related to driving ROI via video content. Consider an example where you want people to subscribe to premium content on social media. You can create an end screen for your video during the editing process. The end-screen will contain placeholders for including actionable CTAs. Your viewers can click on CTAs and help you generate income via video content. Similarly, brands can place a ‘Shop Now’ or ‘Visit Website’ button at the end of their video to boost ROI.

Leverage the power of advanced editing effects

How are you going to create social media videos with advanced editing effects? If you aren’t a video expert, adding advanced editing effects to your social media videos can be trickier. For example, creating 3D animations isn’t easy for every video creator. In addition, due to a lack of the right tools, many video creators face issues even with basic editing effects. For example, many novices in video-making find it hard to cut video or add transitions. However, if you have access to a video tool, you can easily cut video for creating the perfect social media videos. You can include advanced effects with a simple button click. They offer a better learning curve for video-making novices. One can quickly learn how to edit social media videos via an intuitive video editor. Not to forget, the pre-made templates for making social media videos offered by editors are a blessing for novices.

Start your social media videos with a blast

Everyone knows that including an actionable CTA at the end of your social media video can drive engagement. However, most video creators ignore the introduction part of social media videos. If the intro of your social media video isn’t appealing, viewers might skip it after the first 4-5 seconds. To avoid such a scenario, you need to make the introduction part of your video more appealing. Hit the social media users with a visual or high-graphic punch right at the start of the video. By doing so, viewers will become interested in the video and might watch it till the end.

Conclusion

Video editors need to optimize their video content according to the target social media site. The video dimension, aspect ratio, and length can differ from one social media platform to another. Choose a video editor to create optimized videos for social media sites in 2022!