Microsoft and Adobe partner to share data

Microsoft and Adobe partner up to share sales and marketing data

Microsoft and Adobe partner up to make their sales and marketing software products better competitors to other options in the market like Oracle and salesforce.com.

Adobe at its annual user conference said that it will start working with Microsoft to create a shared data format between its marketing software suite and Microsoft's sales software. Which will thus allow the software systems to work together.

It’s going to enable to customers to go beyond the current (software) silos they have to navigate today

Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft.

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Adobe has built up the partnership with Microsoft on a deal it struck last year with them for utilizing their Azure cloud computing services. Adobe has been pushing into the B2B marketing software side ever since it acquired Omniture Inc. in 2009. It is a firm that tracks website statistics. This partnership might bring a new age to the digital era.

Microsoft on its part has been trying to expand Dynamics(Sales Software), teaming with Adobe will thus help them compete more strongly against the other sales software present in the market.