Timex, the American manufacturer famous for making watches, has launched a new fitness tracker under the name of Timex Blink. The fitness tracker is launched by Timex in collaboration with an Indian consumer technology start-up Blink. This is targeted towards fitness enthusiasts and stylish consumers who are always on the go, Timex Blink is an activity tracker which combines signature elements of a contemporary traditional watch with sophisticated modern technology for tracking your daily activities.
Anupam Mathur, Head - Sales and Marketing, Timex Group India Limited said, “At Timex, our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with TIMEX's trusted craftsmanship and American Legacy to give consumers more than just a watch. It is an ideal fit for the men and woman who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds.”
Excited about the partnership, Somnath Meher (Co-Founder and CEO), BLINK said, Both TIMEX and BLINK wanted to build a product that’s relevant to the Indian market in terms of functionality; yet have a unique design identity. The SOS feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX’s years of experience in watch-craftsmanship; and BLINK’s forte in developing connected devices with a technology platform.
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Timex Blink is a smart fitness tracker designed to help people with busy schedule keep a track of their fitness without compromising on their style quotient. It is an activity tracker which uses Bluetooth to connect to a smartphone and track all day activity like, steps, distance, calories and sleep. The fitness tracker will be able to give a battery back-up of around 10 days, as per the company. The highlight of the tracker is the ability to send instant mail, SMS and save emergency contacts with the user’s GPS Location in case of an emergency.
Price and Availability
The Timex Blink is available in two variants, one has a leather style and the other has a bracelet style. The leather style is launched at a price of Rs. 4,495 while the bracelet style will retail at a price of Rs. 4,995. The fitness tracker will be available via Timex authorized stores starting today, November 15.
