Domain authority was a term coined by the American software company Moz, and is used when predicting how well a website or blog will perform in the rankings of search engine results. Domain authority is becoming increasingly common when measuring the performance of a website, and along with Alexa and Google Page Rank, can provide a comprehensive overview of how popular a particular site is. Here are 4 surefire ways to increase your domain authority.
Make Use of Social Networking
Social networking platforms are important in influencing the ranking of a website or blog on several search engines. The latest Google Penguin update, which transformed how Google utilized its search algorithms, placed a greater emphasis on ownership and authorship, with websites shared on Google+ pages placing higher in search rankings. In addition, Twitter and Facebook are becoming an increasingly popular tool for users to share, like, and recommend online content, and allow website owners to engage with their audience. Creating a social network profile for your business can have a host of benefits, regardless of its size. You will be able to promote a particular product or service that you are offering, and connect with a much wider demographic, many of whom may not have heard about your company beforehand. You can even use posts on social network websites to run a competition or advertise a new discount or promotion. Make use of hashtags, images, and other graphic elements which will attract more people to your posts, and focus on writing content that will be shared, liked and recommended by other users.
Also Read: Google Chrome now lets you stop websites from auto playing videos, Here is what you need to know
Write Unique Content
In order for people to want to share your content, you will need to focus on creating new and fresh pages with unique and informative information. Creating innovative, well-written content can lead to more people sharing and liking your pages on social network platforms such as Facebook, Twitter, and Pinterest. One thing to remember when creating content for your website or blog is to focus on writing a natural and free-flowing article, rather than overusing keywords or phrases for search engine optimization purposes. Many search engines are able to detect content which has been "keyword stuffed", and favour pages which have been written with the reader in mind. In order to maximize your chances of your content being read by more people, you will need to continuously write unique articles which are both entertaining and informative. Keep content up-to-date and relevant by reflecting current developments in your industry or writing about a recent news story. Brighten up your articles with the use of images and other graphic elements in order to attract more readers.
Also Read: Advertising Your Website Online For Free!
Focus on Guest Blogging
One way to showcase your product or service to a new audience is by connecting with bloggers who have already established a significant online presence. Some of the most-read blogs will have a loyal readership of thousands of people, and you will want to replicate that success. One way to do this through guest blogging. Choose a blog you want to write for and then research the guidelines for writing content on that particular site, paying close attention to the formatting, style and intended demographic of your blog post. Ask the blogger whether you can incorporate an external link to your own blog or website within the body or the article, or in exchange for your content, whether you can get a backlink from the blog to your own site. It's always beneficial to know the guidelines for submitting content before you knuckle down and write a post. Contact the blog ahead of time and ask if there is an in-house style guide for writing content, and pay close attention to any memes or a particular way of writing that makes their content look uniform.
Also Read: Optimising performance when going for a responsive website
Improve Your Backlinks
In order to increase inbound traffic to your website or blog, and to improve your ranking on search engines, you will need high-quality back links. Don't use low-quality backlinks or anchor text-based links but instead focus on writing unique content that people will want to link to naturally. Search engines will often penalize a website which is flooded with poor quality backlinks, so do your research and know how to best utilize this practice in order to see an improvement in your domain authority.
