Amazon had completed one year of its Launchpad program, and have a few announcements for its first anniversary. The company has now partnered up with HAX, hardware accelerator and Kickstarter, a crowdfunding community in order to create a better environment for early-stage startups in the country. Amazon, HAX and Kickstarter have come forward together announcing global-first partnership as Startup C-Cube. Startup C-Cube is a multi-level challenge for Indian start-ups.
“In the past one year, we have been overwhelmed by the response that Amazon Launchpad has received from the start-up ecosystem in India. We have been excited to witness not only the launch of several new and innovative products on Amazon Launchpad but also the growing customer demand for these products from across the country. Business growth of some of the start-ups on Amazon Launchpad has elicited interest in these start-ups from VCs as well as other funding agencies in the last one year. We are very happy to bring Kickstarter and HAX to India to give Indian start-ups an opportunity to get their ideas noticed at the global stage and arm them with resources to convert these into real business opportunities, “says Manish Tiwary, VP Category Management, Amazon India
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The Startup C-Cube will be kicked off by Amazon Launchpad, HAX and Kickstarter jointly at an event in Bangalore on December 5. The winning start-up will be supported by all of them through the entire “concept-to-customer” journey and the joint program will also provide resources to the winner for launch, both in India and in Europe/US, depending on the scalability of the idea.
