Apple buys Finnish sleep tracking app maker Beddit
Apple Inc. has acquired Beddit a Finnish sleep tracking hardware and application maker. Beddit manufactures monitoring devices that track heart rate, breathing, and sleep quality and time when placed on a bed.
Apple Buys Beddit
They currently sell their monitors in Apple stores for an MSRP $149.95. These monitors are accompanied by their own application where all the data is collected, analysed, and displayed.
Both, Apple and Beddit were contacted for a quote but both declined to say anything upon the deal details.
Also, Apple has assured us that users will see no significant changes in the application or how the data is collected following the deal. Though, we are sceptical as Apple does usually collect a lot of data from their users why would they not do the same with this company.
Or maybe Apple is planning to introduce Beddit’s sleep tracking technology in their next Apple Watch which would make it a much more practical buy and a very compelling upgrade for users.