ASUS Zennovation CES 2017

ASUS Presents Zennovation at CES 2017

Introducing ZenFone AR, ZenFone 3 Zoom, and the latest lineup of lifestyle, business, and Republic of Gamers (ROG) gaming innovations



  • ZenFone AR is the world’s first Tango enabled and Daydream-ready smartphone, enabling incredible AR and VR experiences showcased at CES 2017.
  • ZenFone 3 Zoom has a 12X-zoom dual-camera system and is the world’s thinnest and lightest 5.5-inch phone with a large, 5000mAh battery launched at CES 2017.
  • Latest lineup of lifestyle, business, and Republic of Gamers (ROG) gaming innovations showcased at CES 2017.

ASUS unveiled the ASUS ZenFone AR and ZenFone 3 Zoom smartphones during the Zennovation event in Las Vegas at CES 2017. ZenFone AR will be the world’s first smartphone that is both Tango enabled and Daydream-ready. ZenFone 3 Zoom is built for photography and extended use with the world’s best smartphone camera and a large, 5000mAh battery.

ZenFone AR is also the world’s first Tango enabled device to be powered by the latest Qualcomm Snapdragon 821 processor, and is designed to deliver cutting-edge smartphone augmented reality experiences. ZenFone 3 Zoom is powered by the Snapdragon 625 processor.

Following the announcements, ASUS also showcased the latest lineup of lifestyle, business, and Republic of Gamers (ROG) gaming products. New lifestyle and business products include the ZenBook UX490 laptop, VivoPC X desktop PC, ProArt PA32U monitor, and ASUSPRO B9440 business laptop.

What all launched in CES 2017 from Asus


ZenFone AR

ASUS ZenFone AR is a smartphone that represents a significant advancement in mobile virtual-reality and augmented-reality technologies. It is the first smartphone that will be both Tango enabled and Daydream-ready. ZenFone AR was developed in close cooperation with Google to deliver the best Tango and Daydream experiences. For us this was the wildcard from ASUS at CES 2017.


ASUS ZenFone 3 Zoom

Zenfone 3 launch

ASUS ZenFone 3 Zoom is a 5.5-inch smartphone designed to excel at photography with a dual-camera system that captures gorgeous photos and videos. It is also the world’s slimmest smartphone with a high-capacity, 5000mAh battery, giving users extended usage times without compromising style and portability. This was the expected launch to be made by ASUS at CES 2017.


ASUS ProArt PA32U monitor

ASUS ProArt PA32U monitor


The 32-inch ASUS ProArt PA32U is the world’s first professional direct-lit LED 4K UHD HDR monitor, delivering breathtaking levels of detail. It has a full-array LED backlight with the all-new ASUS LED-driving technology, featuring 384 LED zones and capable of a peak brightness of 1,000cd/m2, which offers a wide range of dynamic luminance for a much richer, nuanced image. The use of quantum dot technology provides a wide color gamut, enabling ProArt PA32U to deliver 99.5% Adobe RGB, 85% Rec. 2020, 100% sRGB and 95% DCI-P3 color-space performance for high-end video editing and production.


ASUS VivoPC X is an elegant and compact desktop PC powered by a 7th Generation Intel Core processor with NVIDIA GeForce GTX 10 series graphics, and is designed for general consumers who are looking for a VR-ready PC that meets the hardware demands of VR tasks and entertainment. Its compact 5-liter chassis can be placed anywhere in the home; and offers extensive connectivity features including four USB 3.1 Gen 1 and two USB 2.0 ports for VR peripherals and controllers.

ASUS Zen AiO ZN270

The 27-inch ASUS Zen AiO ZN270 has an incredibly large and beautiful Full HD display, driven by NVIDIA GeForce 940MX graphics. With its up to 7th Generation Intel Core i7 processor, up to 16GB of DDR4 RAM and a powerful quad-speaker Harman Kardon-certified audio system, it offers outstanding performance and entertainment capabilities in a truly elegant design with a gorgeous Quartz Grey finish.

ASUS ZenBook 3 Deluxe UX490

ZenBook 3

The stunning, all-aluminum ASUS ZenBook 3 Deluxe is a beautifully enhanced version of the ZenBook 3, the world’s most prestigious laptop, and has a 12.9mm-slim and 1.1kg-light 13-inch-class chassis that incorporates a gorgeous 14-inch ultra-narrow-bezel display, giving users the perfect balance between portability and productivity. The ZenBook 3 series is designed to deliver unprecedented performance, and ZenBook 3 Deluxe takes this to the next level with the latest 7th Generation Intel Core processors, up to 16GB of 2133 MHz LPDDR3 RAM and a blazingly-fast up 1TB PCI Express(PCIe) SSD — one of the largest-capacity SSDs available. Unrivaled expansion capabilities are provided by the two USB Type-C(USB-C) ports, which are Thunderbolt 3-enabled with support for 40Gbps data transfers, dual 4K UHD external displays, and power delivery.


ASUSPRO B9440 is the world’s lightest 14-inch business notebook. Designed for discerning on-the-go professionals and weighing just 1kg, B9440 has an ultra-compact design with a footprint no larger than many 13-inch notebooks, making it the ultimate take-anywhere notebook for business productivity.


ROG GX800VH defies convention to change the game, with the unique Hydro Overclocking liquid-cooling system for extreme overclocking performance, plus NVIDIA GeForce GTX 1080 in 2-way SLI for powerful, desktop-like performance. GX800VH is also the world’s first gaming laptop with an 18-inch panel and NVIDIA G-SYNC technology for real 4K UHD gaming visuals. It also has the MechTAG mechanical-switch keyboard, which features anti-ghosting with 30-key rollover, and customizable ROG Aura RGB LED effects for each key.

ROG G752

ROG G752 is built to win with unbeatable performance, driven by an unlocked Intel Core i7 processor and a VR-ready NVIDIA GeForce GTX 1070 GPU. G752’s high-speed DDR4 DRAM is overclocked to run at 2800MHz. It also offers HyperDrive RAID 0 and the latest NVM Express (NVMe) and PCI Express technologies for blazing-fast storage speeds, ROG-exclusive 3D Vapor Chamber for effective and efficient cooling for up to 7°C-cooler GPU temperatures, and a 120Hz panel with NVIDIA G-SYNC technology for super-fast 120Hz refresh rates on its wide-view panel. The world’s first backlit anti-ghosting keyboard with 30-key rollover complete G752’s roster of headline features.

ROG Maximus IX Extreme

Tailored for water-cooling enthusiasts and gamers who demand cutting-edge technologies, Maximus IX Extreme is the world’s first motherboard with an integrated monoblock, expertly manufactured by Bitspower. Maximus IX Extreme is packed with ROG innovations that refine traditional solutions: the monoblock detects the flow rate of the water coolant, and has dedicated circuitry to detect both the inlet and outlet temperatures as well as leakage. The monoblock also integrates the neighboring M.2 heatsink for unmatched heat-dissipation to eliminate throttling, improving both reliability and enabling greater performance.

ROG Gladius II

ROG Gladius II is an optical gaming mouse optimized for FPS games, with customizable Aura Sync RGB lighting and durable 50-million click Omron switches. Featuring the exclusive easy-swap switch socket design, ROG Gladius II gives gamers the freedom to customize click-resistance and extend the life-span of the mouse. Gladius II also has a DPI button to toggle sensitivity and a DPI target thumb button for short bursts of instant precision.


ROG GR8 II is the smallest gaming PC built for VR, and has the most advanced graphics in its class — offering full-on performance with a desktop-grade ASUS-customized NVIDIA GeForce 1060 GPU, 7th Generation Intel Core i7 processor, and 32GB DDR4 memory. The PC is housed in a tiny 4-liter chassis and includes Aura Sync for stunning RGB light shows that can be synchronized with a variety of ROG peripherals, and with 10 different effects. GR8 II can be specified with blisteringly-fast M.2 PCIe SSDs and a 2.5-inch SSD/HDD storage for both increasing game boot-up speeds and hosting a large game library. Two VR-friendly HDMI ports enable simultaneous connection of both a VR headset and a gaming display.


ROG GT51CH is an extremely powerful gaming desktop PC featuring an overclocked 4.8GHz Intel Core i7-7700K processor, NVIDIA GeForce GTX 1080 2-way SLI graphics, and 64GB of fast DDR4 2800MHz memory to let gamers enjoy the latest games with blistering performance and beautiful, stutter-free 4K UHD visuals. Exclusive Aegis III three-way overclocking technology enables easy and safe CPU, GPU, and memory overclocking for even better gaming performance and also provides the ability to monitor system stats in real-time. ROG GT51CH features dynamic ASUS Aura lighting effects for its central air intake and motherboard-mounted LEDs. Gamers can customize Aura with different lighting colors and effects to reflect the feel of the game that is currently being played, or to show their own unique style.

ROG Rapture GT-AC5300

ROG Rapture GT-AC5300 is the first ROG router, designed specifically for gaming and featuring tri-band Wi-Fi, eight-port gigabit-LAN, and its own powerful PC-grade, 1.8GHz 64-bit quad-core CPU to enable incredibly fast and responsive network gaming. GT-AC5300 also includes two ultra-fast USB 3.0 ports. The new router benefits from a number of innovative features to make gaming easier, and gameplay faster and smoother than ever. It has the Gaming Center for an instant overview of the gaming network, Game Boost to prioritize gaming traffic for the best networking speeds and Game Intrusion Prevention System (Game IPS) to offer integrated security based on Trend Micro technology to provide robust front-line protection for gaming networks.

ROG Strix Magnus

ROG Strix Magnus is an all-new gaming microphone with three studio-grade condenser capsules for enhanced clarity and sensitivity — and the very first mic from ROG. Designed for live-streamers and avid gamers, Strix Magnus is both compact and stylish, and is also the industry’s first gaming microphone to offer both environmental-noise cancellation (ENC) and customizable Aura RGB lighting effects. The new gaming mic has an auxiliary port for recording audio from a musical instrument or smartphone, and comes with an external USB hub for connecting additional devices.

Overall ASUS made quite the mark at CES 2017.

Source - ASUS



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