Google Play Store gets ‘Offers’ tab, will highlight best app, game, movie deals

Google is currently rolling out a new 'Offers' tab in its Play Store. This according to the company will provide its users with easy access to deals on games and apps. The tab will provide Android users with deals across travel, shopping, media, fitness, and entertainment apps.

Google Play Store's 'Offers' tab is currently rolling in the US, India, and Indonesia. The company will be rolling it out to more countries later this year.

The Offers tab will be located at the bottom of the Play Store. The company claims to be partnering with developers of some of the top-performing apps and games, to offer customers new deals every day.

"Sections like 'Offers for apps you might like' help you easily find deals that are relevant to you," said David Winer, Google Play Product Manager in the launch announcement of the new feature.

The company claims that this new feature will allow gamers to find limited-time deals on in-game items like orbs or tokens. Other apps can feature their rewards and bundles inside of the tab, like free rides or deliveries. The tab will also feature sales on movies and books. Lastly, developers can also feature their promotional offers like a 30-day free trial and other extended offers.

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This tab will also help Android users discover new apps and games, which will be featured inside of the section. They will also be more likely to purchase considering that the app/game is currently available at a discounted rate.

In other news, Google recently launched a limited beta of its Google Play Games service for Windows. With the help of this service, the company is looking to bring Android games to PCs and laptops, which will help it capture a much wider user base. The beta currently includes games like Asphalt 9: Legends, Magic Rush: Heroes, Rise of Empires: Ice and Fire, and War Planet Online.