Kult, the Indian smartphone manufacturer, has now launched the Kult Ambition adding a new smartphone to their budget line. Kult being a new brand is focusing on expanding its portfolio and has seen success with its earlier launches which included the Kult Gladiator and the Beyond.
Commenting on the launch, Mr. Nitesh Gupta, Director, New Product Development, Kult, said, “Ambition is our third launch within this quarter and is representative of the buoyant consumer sentiment around the brand, Kult. We are dedicated to offer products that promise high reliability and compelling experience at a competitive price, and Kult Ambition is best suited to the needs of Indian youth who is a 24X7 digital native seeking to serve all his personal, entertainment and information needs through his device.”
“Kult will continue to bring innovative products at competitive and affordable price points at a pace that is aligned to the needs of the young consumer. Further, our endeavor will be to provide best quality service to our customers through our widespread network of 750+ service centres across India. We believe our unique products, compelling pricing, feature-rich products coupled with our service strength will provide consumers the best overall ownership experience.” He further added.
Specifications
As far as the specifications are concerned, the Kult Ambition features a 5-inch On-Cell IPS LCD display with a resolution of 1280x720 pixels. The smartphone is powered by the MediaTek MTK6737 chipset which is a quad-core processor clocked at 1.25GHz. The device packs in 3GB of RAM and 32GB of onboard storage which is further expandable up to 32GB using a microSD card. The Ambition runs on Android 7.0 Nougat out of the box. Under the hood, there is a 2,600mAh battery powering up the internals.
Commenting on the partnership, Mr. Noor Patel, Director Category Management, Amazon India, said “At Amazon.in, we are continuously striving towards adding new selection for our customers across categories. Reiterating our long-term commitment with Kult, we are delighted to offer our customers exclusive access to ‘Ambition’. We are confident that this new product addition shall be well received by our customers across the country. Smartphones have been a top selling category on Amazon.in.”
Also Read: Kult Gladiator In-Depth Review: The affordable smartphone just got better
In the optics front, the Kult Ambition sports a 13-megapixel rear camera with a LED flash. Up front, there is a 5-megapixel front-facing camera with a selfie flash for better low light selfies. The device also comes with a fingerprint scanner at the back.
Price and Availability
The Kult Ambition is launched at a price of Rs. 5,999 and will go on sale exclusively via Amazon India starting December 11.
