Everyone in India is aware that the free services being provided by Reliance Jio are going to end on March 31. After which the users will have to start paying for the services. So that the customers aren't shocked Reliance Jio has started a Jio Prime membership for the customers. The Jio Prime service can be availed by the customers by paying a nominal fee of Rs.99 to subscribe. After becoming a subscriber you can enjoy the services at a heavily discounted price. But after Reliance Jio prime being only subscribed by 25% of all the Jio subscribers, Jio might extend the deadline by a month as per some of the Jio executives.
Reliance Jio Prime deadline to be extended
The report shows that Jio Prime has only been subscribed by 25 percent of all the subscribers of Jio. And due to this, there are talks inside the Jio boardrooms about extending Jio Prime by a month. Reliance Jio is yet to finalize and announce the decision to the public. And if this decision is made Reliance Jio Prime membership can be availed till April 30, 2017.
Last month was big for Reliance Jio, they had achieved 100 million subscribers on their network. This was announced during the same event that the Prime membership was announced. According to the reports Jio, this far has only managed to convert about 22-27 million users into Prime subscribers. And 31st March being fast approaching does not give Jio enough time to rope in a huge amount of users into purchasing the prime membership.
A research conducted by Bernstein a brokerage firm showed that Jio users would likely continue to use the services even after the free offers end. A survey conducted by the Bank of America-Merrill Lynch. Showed that 84 percent of the pre-existing Jio customers will take up the Jio Prime offer. Which currently shows that most of the users are still waiting for the last second to subscribe. And are in hopes for even better options.
This is a big blow to Reliance Jio as they want a huge market share. Their current plans for prime members are for Rs.303(will be the same as the Happy New Year Offer), Rs.149, and Rs.499 or higher plans.
