Lava on Tuesday had an announcement to make at the MWC 2018 in Barcelona. The company has finally unveiled its first Android Oreo (Go Edition) smartphone. The entry-level smartphone is named as the Lava Z50. The smartphone is set to go on sale starting mid-March. The device will be available via over 1,00,000 retail stores across India. The company also claims that the smartphone will be available under the Airtel's Mera Pehla Smartphone initiative which will bring Rs. 2,000 cashback.
Commenting on the announcement, Gaurav Nigam, Head - Product, Lava International, said "With Lava Z50, powered by Android Oreo (Go edition), we are giving our first time smartphone users an impeccable software designed for faster processing, more memory at hand vs. non - Android Oreo (Go edition) phones, and the possibility to get entertainment through YouTube Go, to help users control their data. The camera has been enhanced to give Dual Bokeh experience and an LED flash for night time video calling. I must say it is a great opportunity for both - consumers and the brand".
Sagar Kamdar, Director of Product, Android, added, "Android's mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power, and we're excited to collaborate with Lava to take the next step on that mission by launching the Lava Z50."
Specifications
In terms of specifications, the Lava Z50 features a 4.5-inch display with a resolution of 482x854 pixels. The smartphone is powered by the entry-level MediaTek MT6737M SoC. The MT6737M is a quad-core chipset clocked at 1.1GHz. The device packs in 1GB of RAM and 8GB of onboard storage. The storage is expandable using a microSD card. The Lava Z50 runs on Android 8.1 Oreo (Go Edition) out of the box.
Lava claims that the Lava Z50 will support up to 10 major Indian languages for search. The smartphone will also come with pre-loaded apps like Gmail Go and YouTube Go.
The Lava Z50 will be available in Black and Gold colour variants. The smartphone will also come with a 2year warranty. However, the company has not revealed the pricing details of the smartphone.
