Measuring Online PR Effectiveness

Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.

The topic of measurement is an ongoing debate within the industry and academia, and is a key theme within GW’s Strategic Public Relations master’s program curriculum. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

Beetel Bite

Beetel Bite is a Blog, which provides Technological news, reviews, tutorials, Product analysis, Computer Tips and Tricks and every detail on the latest Technology

You may also like...

Leave a Reply

%d bloggers like this: