Realme back in 2021 launched its TechLife ecosystem, under which it has launched a number of spin-off brands and products. The TechLife sub-brand was focused on AIoT devices. However, as TechLife announced its first sub-brand called Dizo, it slowly moved away from AIoT products. Now, realising the fact, Realme is running a rebranding campaign changing TechLife to Narzo.
We're thrilled to announce that realme Techlife is changing and will now be your go-to page for all things realme narzo.
For our AIOT lovers, don't worry - for any and all updates, you can follow @realmeIndia! pic.twitter.com/ehkaHoQNfn
— realme narzo India (@realmenarzoIN) April 3, 2023
The company has also asked its AIoT followers to follow it on its main Twitter handle, @realmeIndia. This hints that the company going forward would only launch its AIoT products under its main banner.
This leaves the fate of Dizo up in the air, which used to produce wireless earphones and smartwatches. Apart from these, the sub-brands portfolio also included feature phones, hairdryers, and trimmers.
Now with TechLife becoming Narzo, which is a sub-brand that produces smartphones. It will be interesting to see if Dizo is absorbed by Realme or Narzo or it would be left on the side to do its own thing.
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Taking a look at Dizo's official website, it continues to showcase "Smart Entertainment," "Smart Home," "Smart Care," and "Accessories" product categories.
In other news, Realme recently started teasing a new Narzo smartphone. However, it has not revealed much about the upcoming smartphone. We do expect the company to divulge more details in the coming days.
