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Optimising performance when going for a responsive website

The trend of having a responsive website design is rising. This has led to an improved performance and enhanced user experience. However, these sites have gradually grown in size and this growth has come with a price and that is, compromise with performance. With the advent of mobile devices, web visitors are surfing the internet on the go but with the bloated size of a responsive design website, it gets increasingly difficult to do so. Statistics reveal that a mobile user drifts away to another site after waiting for three seconds for the website to load. Hence there is a need to do something extra for optimising performance when going for a responsive website. Here are a number of things that you can do for this purpose:
Images
It is impossible to come across a site that does not have an image in it. There are no two ways about the fact that images are the biggest culprits when it comes to slow loading of a website. While you may have several varieties of images for various sizes of screens, it is always good to have an image that is accessible from all devices. This can be done by either altering the existing back-end mark up or by using applications like Mobify and Adaptive Images. These apps resize the image on their own depending on the user’s screen.
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File Compression
Another great way to reduce the loading time of a website is to compress the JavaScript and CSS resources. This essentially translates into your mobile users only getting the necessary resources and nothing more. Java scripts can be compressed using Uglify and CSS resources can be compressed with SASS and Compass.
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Performance Budget
Performance budget sets the responsive website’s overall size and speed, much like the usual budget sets the allowance of spending the resources. Hence in case you wish to add or edit a page you must first check the space available. Let us say that after you add a resource, you realize that you are utilizing more than what has been allocated to you then what shall be your course of action? You will necessarily have to choose one of the two i.e. either optimise the features already present on the website or remove some existing features to make space for the new ones.
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Remove Nonessential Page Elements
You first need to know how are your pages being utilized by your visitors. This will give you an insight into which page is easier to remove to raise user satisfaction and which ones shall not be removed to prevent a decline in user experience. You can do away with pages that do not get a lot of activities by the users. For example, social buttons on a page can be removed if that page does not rely much on social sharing.
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Testing
No matter what technique you have used, one mandatory aspect of optimizing performance from a responsive website is testing. One way to test it is by using tools such as Screenfly but it is always better to have a test carried out on as many devices as possible. Keep the usability of the website in your mind while testing it on various devices. It should not only look good but also be easily navigable and have a strong call to action. Scrutinize the text also to appear natural and not look squashed. One good way to address the issue of text is to use FitText which is a plugin that updates font sizes on its own. It also ignores CSS font size and hence does not use it for paragraphs; instead, use it only for headlines.
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By implementing these five things while trying to optimise the performance of a responsive website, you can see results very clearly and very soon. These changes and ideas will, however, be of little or no use if you host it on a server with poor service. Sites like Whois give you an idea of services of various hosting services. It is a good idea to use a CDN or Content Delivery Network to duplicate your content on a number of servers so that your web visitors get access to your content from the server nearest to them. This tactic greatly improves user experience and performance of the site and works best for e-commerce stores.
4 Surefire Ways to Increase Your Domain Authority
Domain authority was a term coined by the American software company Moz, and is used when predicting how well a website or blog will perform in the rankings of search engine results. Domain authority is becoming increasingly common when measuring the performance of a website, and along with Alexa and Google Page Rank, can provide a comprehensive overview of how popular a particular site is. Here are 4 surefire ways to increase your domain authority.
Make Use of Social Networking
Social networking platforms are important in influencing the ranking of a website or blog on several search engines. The latest Google Penguin update, which transformed how Google utilized its search algorithms, placed a greater emphasis on ownership and authorship, with websites shared on Google+ pages placing higher in search rankings. In addition, Twitter and Facebook are becoming an increasingly popular tool for users to share, like, and recommend online content, and allow website owners to engage with their audience. Creating a social network profile for your business can have a host of benefits, regardless of its size. You will be able to promote a particular product or service that you are offering, and connect with a much wider demographic, many of whom may not have heard about your company beforehand. You can even use posts on social network websites to run a competition or advertise a new discount or promotion. Make use of hashtags, images, and other graphic elements which will attract more people to your posts, and focus on writing content that will be shared, liked and recommended by other users.
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Write Unique Content
In order for people to want to share your content, you will need to focus on creating new and fresh pages with unique and informative information. Creating innovative, well-written content can lead to more people sharing and liking your pages on social network platforms such as Facebook, Twitter, and Pinterest. One thing to remember when creating content for your website or blog is to focus on writing a natural and free-flowing article, rather than overusing keywords or phrases for search engine optimization purposes. Many search engines are able to detect content which has been "keyword stuffed", and favour pages which have been written with the reader in mind. In order to maximize your chances of your content being read by more people, you will need to continuously write unique articles which are both entertaining and informative. Keep content up-to-date and relevant by reflecting current developments in your industry or writing about a recent news story. Brighten up your articles with the use of images and other graphic elements in order to attract more readers.
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Focus on Guest Blogging
One way to showcase your product or service to a new audience is by connecting with bloggers who have already established a significant online presence. Some of the most-read blogs will have a loyal readership of thousands of people, and you will want to replicate that success. One way to do this through guest blogging. Choose a blog you want to write for and then research the guidelines for writing content on that particular site, paying close attention to the formatting, style and intended demographic of your blog post. Ask the blogger whether you can incorporate an external link to your own blog or website within the body or the article, or in exchange for your content, whether you can get a backlink from the blog to your own site. It's always beneficial to know the guidelines for submitting content before you knuckle down and write a post. Contact the blog ahead of time and ask if there is an in-house style guide for writing content, and pay close attention to any memes or a particular way of writing that makes their content look uniform.
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Improve Your Backlinks
In order to increase inbound traffic to your website or blog, and to improve your ranking on search engines, you will need high-quality back links. Don't use low-quality backlinks or anchor text-based links but instead focus on writing unique content that people will want to link to naturally. Search engines will often penalize a website which is flooded with poor quality backlinks, so do your research and know how to best utilize this practice in order to see an improvement in your domain authority.
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7 Awesome reader apps for your Android device
It is not that the Android operating system is terrible at presenting you with eBooks. It is pretty good at opening a lot of them, and the interface is not too bad. But, there are some people who want a little bit more. They want better visualizations when they read, they want better indexing and libraries, and they want readers that are able to read a wider variety of file types. The list below is made up for readers that can do one or more of those things if you download and install them onto your tablet (and phone in some cases)
1. Sony Reader
This is a free app that is able to read ePublications and PDF files. It is able to read kindle books and the like, and it is very good at allowing you to buy new books from different places. You can do things such as highlight text too, which is an option that a lot of readers do not offer. You can download pre-purchased books too, which is something that all of the reader apps should do.
2. Bluefire Reader
It is a free app that you can use to read electronic books. It can definitely read most ePub books with PDF or DRM, but the marketing blurb says that it can handle any publication you throw at it. This is not exactly a wild claim, but it is unexpected for a free app. The compatibility thing means that you can download books from a few different websites and have no problems reading them. It is good in a lot of ways, with on a fiddly “back” button being a flaw. It takes you back to the library, which is not what most people expect when they press “back.”
3. IReader
Yes this is an app that will work for your Android, and it may be found on the Google Play website/store. It is an odd app as it has won a Russian speaking award, even though it is a Chinese design. Nevertheless, it is an app that will allow you to read books on your tablet or your Android phone. It is pleasing to look at and it has a pretty nice bookshelf function that puts a little more of a sentimental feeling back into the reader. It also has a very pleasing page flipping function too that makes reading a little more as if you are reading a book and less like you are reading a stale PDF.
4. Moon + Reader
There is a free and a paid version that you can use. It feels nicely advanced so that you feel like you are getting something for your money. It has listed features on the user interface that allow you to change fonts or color schemes as well as the meat-and-potatoes stuff such as increasing and decreasing the brightness of your reader and the book on your reader. It has a file explorer and a library function that makes finding your books a little easier and a little more visually pleasing.
5. FB Reader
This has nothing to do with Facebook. Its name comes from the XML-format FB2. It is the format that is more commonly associated with electronic books and e-publication. You can choose between a number of modules on the Google Play store. You can also play with the visualizations that tell you what is in your library. You can also sort your library based on authors or genre (there are a bunch of other options you can play with too). You can play with the fonts and the background if you want to make the app a little more personalized.
6. Aldiko Book Reader
This is a good app because they have taken the time to mix functionality with visuals. Some of them make your book look clinical, dry or stale on your screen which makes it a slightly less stimulating read. Then there are those that have so many bells and whistles that it is hard to concentrate on the book itself. This reader has found a nice way of mixing the two up. You can also use the one-click download function, and sorting through your library is very easy too.
7. Cool Reader
This is an app that allows you to read books on your tablet device. It also allows you to transfer your books over to your desktop computer too, which is something that a lot of apps do not offer. On the other hand, there are often easier ways of transferring books over, such as emailing them to yourself. It has a lot of nice functions so that you can personalize your viewing and your reading to how you like it, such as adjusting the background settings and the brightness, etc. It also allows you a number of ways to search out the books you want to read from your library.
Author Bio -
Kate Funk is a freelance writer at www.aussiessay.com/. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.
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